Loreal Paris Preference Hair Color (7.23 Dark Rose Gold)

Product Overview

Experience vibrant, lasting hair color with L'Oreal Paris Preference, a permanent hair dye featuring an innovative oil-in-gel formula. This advanced system delivers rich, multidimensional color with high-impact shine, designed to resist fading for an extended period. The non-drip texture ensures effortless application and comprehensive coverage, while the included nourishing conditioner helps maintain hair's brilliance and softness.

Key Benefits

• Achieves fade-defying color that can last for up to nine weeks.
• Imparts a radiant, multidimensional hue with exceptional shine.
• Features a new oil-in-gel consistency for optimal coverage and a mess-free application.
• Allows for a quicker rinse time, ready in just 25 minutes.
• Includes a shine-protecting conditioner, enriched with a UV-filter and Vitamin E, to help preserve luminosity.
• Contributes to hair that feels up to five times more nourished.
• Formulated with high tenacity dyes that penetrate the hair fiber for enduring color results.
• Offers an advanced, non-drip texture for simple application and thorough hair fiber coating.
• The conditioner leaves hair feeling softer and silkier while helping to sustain its shine.

How to Use

Before beginning, it is crucial to perform an allergy alert test 48 hours prior to application. Drape a towel over your shoulders and wear the provided gloves. To prepare, pour the Colorant Gel (1) into the Developer Cream Bottle (2), then add the Shine Oil to the Developer Cream Bottle (2). Securely replace the applicator cap and shake the bottle until the mixture is fully blended. Immediately twist off the applicator tip to prevent the bottle from bursting. For application, dampen and towel-dry your hair without washing it. Choose the appropriate application method:

Option 1 – Full Head (for hair not colored in the past 3 months):

1. Apply the color mixture to your roots and any grey areas first. Use the applicator tip to divide your hair into small, even sections, then apply the mixture along the lengths and distribute it thoroughly throughout your hair.
2. Massage the mixture completely through your hair until it is fully saturated. Allow it to develop for 30 minutes.

Option 2 – Color Touch Up (for hair colored within the past 3 months in a similar shade):

1. Apply the color mixture to your roots. Use the applicator tip to separate your hair into small, even sections, then massage. Leave on for 20 minutes.
2. Apply the remaining color mixture to your hair lengths. Leave on for an additional 10 minutes.

Never store any leftover mixture; dispose of the product down the drain immediately. If skin contact occurs, clean with damp cotton. To rinse and nourish, pour warm water onto your hair and gently massage. Rinse thoroughly until the water runs clear. Apply the Shine Protect Conditioner (3) all over your hair and gently massage. Leave in for 2 minutes. Use this conditioner once every week.

Ingredients

1242533 – Colourant Gel
Aqua (Water), Trideceth-2 carboxamide MEA, Propylene Glycol, Hexylene Glycol, PEG-2 oleamine, Polyglyceryl-4 oleyl Ether, Oleyl Alcohol, Alcohol Denat., Ammonium Hydroxide, Polyglyceryl-2 oleyl Ether, Oleic Acid, Sodium Diethylaminopropyl Cocoaspartamide, 4-Amino-2-Hydroxytoluene, 2-Amino-3-Hydroxypyridine, P-Aminophenol, Sodium Metabisulfite, Thioglycerin, Toluene-2,5-Diamine, Ammonium Acetate, 2-Methyl-5-Hydroxyethylaminophenol, N,N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate, EDTA, Erythorbic Acid, Parfum (Fragrance)
1152439 – Developer Cream
Aqua (Water), Hydrogen Peroxide, Cetearyl Alcohol, Sodium Salicylate, Trideceth-2 carboxamide MEA, Phosphoric Acid, Ceteareth-25, Tetrasodium Etidronate, Tetrasodium Pyrophosphate, Glycerin
1217043 a – Shine Protect Conditioner
Aqua (Water), Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera (Candelilla Wax), Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Tocopheryl Acetate, Sodium PCA, Phenoxyethanol, Ethylhexyl Salicylate, Trideceth-6, Chlorhexidine Digluconate, Limonene, Camelina Sativa Seed Oil, Linalool, Benzyl Alcohol, Benzyl Benzoate, Geraniol, Cetrimonium Chloride, Citronellol, Hexyl Cinnamal, Amyl Cinnamal, Parfum (Fragrance)
1200281 – Precious Oil
PPG-5-Ceteth-20, Helianthus Annuus (Sunflower) Seed Oil, Parfum (Fragrance), Cocos Nucifera (Coconut) Oil, Tocopherol, Camellia Oleifera Seed Oil

Additional Information

• Contents: 1 Bottle of Color Gel 60ml, 1 Applicator Bottle of Developer Cream 60ml, 1 Shine Protect Conditioner 54ml, 1 user Guide, 1 Pair of Gloves, 1 Precious Oil
• Country of Origin: Made in Belgium
• Safety Warning: For external use only.